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Mood Board Crystal Creative Designs

Whether you're a designer or not, creating a Mood Board can be used in multiple ways for any project. Whether you're thinking of redecorating your home, creating a fashion piece or gathering ideas for an assignment.


A Mood Board is a great way to visually combine colours, patterns, textures and even typography to create a unique vibe or style for your next project.


So how do I start?

There are many ways to create a Mood Board, but my favourite way is to use Pinterest. Pinterest is a great place to search, gather ideas that can be collated on a "Pinterest Board" to save all your ideas for different projects.


In this example, I will create a Mood Board for a Hypnotherapist. Firstly, I will use keywords such as "therapy", "hypnosis", "hypnotherapist" etc. and see what results come through and "pin" anything that attracts my eye to my "pinboard". Next, I will consider colours, are there any particular colours you want to use in your project? For this project, I will be using navy blue, pink and yellow. By searching on Pinterest for colour palettes using these three colours, I will find results of palettes already created with complimentary shades. Aim to have at least 3 colours, but no more than 6.



Crystal Creative Designs "Hypnotherapy" Pin Board on Pinterest

As this project is a branding project, I will next be looking at font styles. Is your project going to include text? What type of style fonts do you like? You could search for "thin fonts", "chunky fonts", "serif", "sans serif", "calligraphy", "Graffiti fonts" etc. Start searching - and get pinning!


Whatever else your project needs keep going with your research, whether this is pattern designs, photography, illustrations or icons, you shouldn't need no more than an hour, this is just the fun part of research!


So I have a Pinterest board, now what?

This is where we actually build the Mood Board and put it together. If you're a creative, this is the fun bit! Decide how you are going to make your Mood Board first.


If you are not a creative, then the easiest (and free) way is to use Canva. Canva is a free app/online design website where you can create your design work using pre-made templates. Canva has plenty of ready made Mood Boards, which you can drop images and colours in at a click of a button.


If you are creative, then you may want to create your own Mood Board, using Adobe Creative Softwares, such as Photoshop, InDesign or Illustrator.



Canva "Mood Boards" search results

The first thing you want to add is your chosen colour palette. By picking these colours, you can then choose images from your Pinterest board that match and compliment the colour palette you have selected. Try and choose some variety of imagery in your Mood Board from your pictures, as you won't be using them all, but you want to make sure you are showing textures, products, patterns, photography and fonts to give you plenty of ideas for your project.


Now look at your board. Has it all combined well together? Some of the images may not have the right colour or shade, so give them an edit. If you are using Canva, this is how it could look... (Disclaimer: This is an example of a pre-made design).





Want to have a look at my Mood Board? Here it is! I created this in Photoshop. Using a mixture of bold and pastel colours, with sans serif fonts, and a friendly rounded feel, to bring in moods and emotions of "trust", "professionalism", "happiness" and "communication". I then used this Mood Board to create a professional and unique logo and brand style for my client which she loves!


I hope you have enjoyed creating your Mood Board alongside me. If you are looking to get a rebrand for your business, then please get in touch and have a look at the rest of my website, where you can learn more about Crystal Creative Designs. Or email me at info@crystalcreativedesigns.com




Crystal Creative Designs collaborates with local publishers; Mirador Publishing!





Crystal Turner has over fifteen years as a professional designer working for Publishing & Media companies, as well as experience in a printing house and a National Retail catalogue in the Bristol and Bath areas.

Crystal’s first and main design interest continues to grow strong in Publishing. She has designed for many different publications across all industries, ranging from a Science & Technology magazine, event publications, School yearbooks, business magazines, consumer magazines and even annual reports about supercomputers, her design work has been seen worldwide. For many years she has enjoyed designing front covers for these various publications.

"You shouldn't judge a book by it's cover, but a well-designed one helps!"

Crystal Turner has now become freelance setting up her own business, Crystal Creative Designs. Her number one goal is simple – to make design easier for you as a client. Her front cover design styles are bold, modern, flat colour illustrative/typographic or utilises stock photos. Crystal believes less is more, and likes to think that the potential reader is intrigued or attracted by the cover to want to find out more by reading on. You shouldn’t judge a book by its cover, but a well-designed one helps!


If you would like to work with Crystal on your next book release, you can contact Mirador Publishing via email: tansy@miradorpublishing.com




Crystal Creative Designs | Weston-super-Mare | Wellness Design | Active City UK

Crystal Creative Designs works alongside Active City UK as their freelance Graphic Designer. Crystal designs the magazine and created Active City UK's new branded look. Read on to find out more...


How did you get into Graphic Design? I have loved being a creative for as long as I could hold a crayon. I first started graphic design in secondary school and have not looked back since.


What do you like most about working with Active City UK? I’ve enjoyed putting my creative ideas forward to make Active City UK look not only professional, but to STAND OUT. If you don’t have a branded style to show off and shout about, how are your clients going to remember and know who you are!?


What do you feel is important about championing health and wellness businesses? I think it’s really important to remind people to look after themselves. We live in a technological world where many of us are sitting behind a computer and socialising over a phone. The lockdowns over the past year have been hard for many people physically and mentally, so I want to help support businesses who can help people stay fit and healthy.


What is your go-to health/wellbeing/fitness activity? I used to go ballroom dancing and line dancing (in pre-Covid times). I’ve now taken to walks around National Trust sites, and recently returned to the gym.


How else can you help local businesses? By helping others through creative design. Whether it be a magazine, a logo, complete branding package, infographic or social media templates. I can use my creative skills to make their business stand out from the others!


For more information visit Crystal Creative’s website at www.crystalcreativedesigns.com or email info@crystalcreativedesigns.com Picture credit © Adam Turner

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