Organic Design: 2021’s New Design Trend

For thousands of years, artists have been inspired by nature. Paintings of flowers, bowls of fruit, landscapes, and animals. But these influence's in Graphic Design has its own term, which we now call “Organic Design”.

Crystal Creative's own illustration using Organic Design themes.

Now, this is not a new concept as it has influenced the likes of architecture dating back to the 1930’s; with its flowing shapes, natural textures, botanicals and neutral colours. Frank Lloyd Wright, a famous architect was a major influence in Organic Architecture and still is today, especially with his works Fallingwater. However, in 2020 the term “Organic Design” took hold and became popular in Graphic Design, in which I personally think it will be sticking around for a while…

Why has it become so popular?

When Covid-19 hit the majority of the world in early 2020, the population had to adapt to new ways of living and working. Sustainability and environmentalism became an important part, deeply connecting us to nature’s roots, with many people taking up hobbies like growing their own fruit and vegetables or gardening, and the increase of practices such as yoga and mindfulness. Organic thinking became the new (calming) trend. People felt some sort of stability in their life, in what was becoming a chaotic unpredictable world.

Where do you see Organic Design?

Organic Design has become popular in packaging, illustration, digital art, fashion, and interior design, summoning smells and sights of mother nature to that of the viewer.

The use of aesthetic line drawings with simple flat organic shapes behind the illustration is becoming popular, taking influence from artists such as Matisse, which is now visible in home décor, social media, stationery and even logo design. Typography has become more organic, with the rise of freestyle calligraphy using tools such as Photoshop and ProCreate’s brushes, we are seeing more rounded, artistic, and rougher looking forms.

Colours of beiges, blush pinks, yellows and greens are a great addition to a neutral colour palette, either used alone or with contrasting colours. Crystal Creative’s branding is an example of using organic design in its’ colour palette. Using the pale pink, blue and beige (based off the colours of blossom flowers) with the contrasting deep navy blue from the logo to really pop-out from the background.

The future of Organic Design

Organic Design is about celebrating nature and its’ imperfections. Gone are the days of design being perfect in all its’ form; like a characters’ face with a scar, we are drawn in with curiosity, intrigued and want to understand the story behind such a scar. Compared to a clean perfectly symmetrical face, the lack of striking visuals leaves the character lacking substance or depth. This way of thinking is slowly hitting such likes in social media too, with celebrities shining light on their airbrushed photoshoots and showing their audience their real-life body imperfections. Organic Design is about humanising design and will continue to stay strong.

As Prof. Stephen Hawking once said, "One of the basic rules of the universe is that nothing is perfect. Perfection simply doesn't exist...Without imperfection, neither you nor I would exist”.

I hope you enjoyed this blog. If you would like to get in touch with Crystal Creative, please contact or contact us via the social media channels below.

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